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Analytics & BI
Technology
Aurora Embedded Analytics
White-label analytics shipped inside a SaaS product.
Client
Aurora SaaS
Delivered
2025 · 5 months
Team
6 engineers
Category
Analytics & BI
Overview
What we built
Built an embedded analytics experience that Aurora ships to 1,200+ B2B customers as a paid module.
Business impact
Outcomes that moved the P&L
0+
Customers live
0%
New ARR attributed
0ms
Query p95
0 quarter
Time to ship
The challenge
- Customers demanded richer analytics; internal dashboards weren't safe to expose.
- Small analytics team couldn't build bespoke reports per customer.
- Isolation and per-tenant performance were non-negotiable.
How we approached it
- Designed a multi-tenant analytics layer with row-level security.
- Shipped a curated dashboard authoring experience for customers.
- Instrumented usage to inform packaging and pricing.
What changed
- Embedded analytics launched as a paid module in one quarter.
- Adopted by 1,200+ customers within six months.
- Attach-rate contributed 9% of new ARR in year one.
Project gallery
Inside the delivery
Multi-tenant semantic layer
Isolated, fast, governed.
Customer dashboard builder
Self-service, on-brand.
Usage analytics
Product-led growth signals.
Technology
Built with
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