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Automation
Education
BrightPath Marketing OS
Automated the entire prospective-student journey.
Client
BrightPath Education
Delivered
2025 · 3 months
Team
4 specialists
Category
Automation
Overview
What we built
Unified HubSpot, Twilio and a custom scoring model into an automated nurture engine that engages prospective students 24/7.
Business impact
Outcomes that moved the P&L
<0 min
Response time
+0%
Qualified enrolments
0%
Automation coverage
0 hrs/wk
Counselor time freed
The challenge
- Enrollment counselors overwhelmed by thousands of unqualified leads.
- Response times averaged 34 hours — well past intent decay.
- No consistent scoring or handoff between marketing and admissions.
How we approached it
- Built a lead scoring model on prior enrolment behaviour.
- Automated nurture sequences across email, SMS and WhatsApp.
- Handed only qualified, ready-to-buy leads to counselors.
What changed
- Response time cut from 34 hours to under 2 minutes.
- Qualified enrolments up 41% year-over-year.
- Counselor capacity freed for high-value applicant conversations.
Project gallery
Inside the delivery
Journey builder
Every touchpoint personalized.
Lead scoring model
Ranked by likelihood to enrol.
Counselor cockpit
Only the right conversations.
Technology
Built with
The tools and platforms we chose for this engagement.
HubSpot
Twilio
n8n
Python
PostgreSQL
More work
Related projects
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